Author: Jamie B Valera; Vicente A Martinez; Ramiro F Plopino
Publisher: Manila: Island Publishing House, Inc
Edition/Format: Print Book; English 187 pages.
Table of Contents
The Extension Delivery System: An Essential Ingredient for Change by A.S Tan
Appropriate Technologies for Rural Development by A.S Tan
The Client System
The Adult Learner and Adult Learning by R.F Plopino
Local Leadership in Extension Education by P.T Depositario
The Change System
Philosophy and Principles of Extension by J.B Valera & R.F Plopino
Extension Approaches and Methods by V.A Martinez & R.F Plopino
Program Planning by V.A Martinez
Adoption and Diffusion of Agricultural Innovations by F.A Cruz
Audio-Visual Aids in Rural Extension by R.F Plopino
Monitoring and Evaluation in Extension by J.B Valera & R.F Plopino
The Change Agent and His Tasks by V.A Martinez
The Editors and Authors
H I S T O R I C A L L Y, the agricultural extension service in the Philippines has been associated with government reorganizations. The reason is that the extension service is considered an essential element of change. As an important component are also associated with relevance and credibility.
The Phillipine economy remains predominantly agricultural. About sixty-five percent of our people depend on agriculture for their livelihood. Logically, therefore, where agriculture goes, there goes the country.
Accordingly, agriculture has been identified as the lead sector in our socio-economic recovery program. It is unfortunate that for several decades now, there has been a bias against agriculture and rural development, while industrialization has been favored. Despite this bias, the agriculture sector consistently posted a positive growth rate, while the industrial sector registered otherwise.
Paradoxically, rural incomes are still channeled to the urban sector. This is why the average rural family income is now only 40 percent of the urban level, down from 60 percent in 1970 and 75 percent in 1975. Over 40 percent of rural families live on incomes below the poverty threshold; in contrast, only 20 percent of urban families live below the poverty line.
Fully 80 percent of the poorest of all Philippine households are rural-based. Corn and coconut farmers, landless agricultural laborers, adn small fishermen are the most disadvantaged.
This situation demands that the agenda for action in agriculture and rural deveopment be concerned with equity and social justice. The agricultural extension service should therefore be farm family-focused, rural community-based, adn farm management-oriened to make agriculture profitable.
The extension sevice delivery mechanism should be organized to immediately and continuously reach an equally organized recieving mechanism within the client system, using agricultural cooperation as an effective medium and delivery channel. Moreover, the development strategies and approaches should be legitimized with supportive policies on organizational reforms, coordinated and positive interventions on integrated rural financing, production programming, usable post-production technologies, market development and marketing, small and medium-scale processing, research and extension, and other support services such as irrigation, farm-to-market roads, transport utilities, cooperatives development, environmental protection, and linkages.
The publication of this book, AN INTRODUCTION TO EXTENSION DELIVERY SYSTEMS, is very timely. It coincides with the current and eloquently articulated demand for change. This demand has conspired with the revolutionary fevere that has swept the countryside to bring about the people's mandate for a better extension service delivery system.
The expected wide circulation of this book will provide assistance to the thousand of extension agents in goverenment and non-goverenment service. While there are other books on extension service published by local and foreign authors, most of them may now be wanting in relevant to the present problems and issues in research and extension because of recent advances in science and technology.
This book will adequately provide the current need for relevant and meaningful insights into the various aspects of the extension delivery system, its componenets, its delivery mechanism, the medium and delivery channel, and its receiving mechanism - its client system.
The book characterizes the client system, describes the participative and recirocal role of the learner in the educative processes, and identifies the factors that motivate him to assume leadership roles.
The philosophy, psychology, and sociology of extension are clealy and authoritiatively explained in the chapter on the change system. The book shows how program planning, approaches, strategies, diffusion, and adoption processes using audio-visual aids, methods and result demonstrations are meaningful only if they are accurately and regularly monitored and evaluated.
Extension agents, extension supervisors, subject matter specialists, agriculture instructors, community development workers and organizers, and all those interested in developing community resources and management systems for self-reliance will find this book a handy and very helpful companion.
SEGUNDO C. SERRANO
Agricultural Training Institute (ATI)